Stock Dad’s Pies and keep your cabinet shopper relevant

Stock Dad’s Pies and keep your cabinet shopper relevant

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Dad’s Pies are the pie specialists

From humble beginnings in Red Beach, Dad’s Pies have been baking pies since 1981. We learned early on that pie quality was vital to shopper repeat purchase and that is why we never compromise on it. We also learned that new flavours keep pie shoppers interested in the category which is why we are constantly listening to the market and launching new flavours.

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What our customers are saying

When we first started stocking Dad’s Pies family size, I was a little hesitant at first, we started out with two flavours sharing one facing and selling a couple of units per week to start off. Once we extended to the full range we tried an end display and an in-store tasting, the feedback was incredible. Everyone who tried it only had good things to say and we went from selling a few units a week to 90 family pies sold during the week of the display. We now have a good customer base repeat purchasing and are selling closer to 15-20 pies a week which we are very happy with

New World Fendalton, Christchurch